Yodelmobile Launches App Discovery Campaign for Kobo

Integrated app discovery campaign enables tailored advertisingLondon, 9 July 2012 - Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app.The global app discovery campaign launches this week, and is tailored to separate markets dependent on requirements. It will run across the web and mobile device platforms as part of Kobo's strategy to become one of the largest e-reader providers globally.

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