There is little question that Ford, under the leadership of CEO Alan Mulally, has perhaps never looked better in terms of product and financial stability. But it's been less than four years since the company's stock was hovering near $1.00 a share. The Ford family was making noise about selling out. And Mulally was actually lampooned on Saturday Night Live.
Bryce G. Hoffman, a reporter for The Detroit News, has penned a new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, on the fall and rise of the Blue Oval.
Autoblog
See also:
technologypulse, Book Review: Bryce G. Hoffman's new American Icon book on Ford (video)
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