RIM's recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January

. When new CEO Thorsten Henis took the reins at Research In Motion, he immediately pointed to the smartphone vendor's marketing strategy as an area the company needed to focus on if it hoped to regain share in key markets like the United States. The wheels on RIM's recent marketing efforts had already been set in motion, however, and early reports suggest that the increased volume of familiar BlackBerry ads aren't having the impact RIM was hoping for. Read on for more.

RIM ramped up its marketing efforts in January, but the move does not appear to have paid off.

Boy Genius Report, RIM's recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January