Talk about niche marketing. A billboard installed in London bus stop has this special feature: it only displays its content to women. The advertisement comes with a camera that scans passersby and if a one stops to look, its facial recognition software determines their sex and shows them the video if they are female. Men who happen to check out the ad only get a link to the advertiser's website.
The technology has 90% accuracy, which means 1 out of 10 females might be mistaken as male.
Gadget.com, Facial Recognition Billboard Targets Only Women in UK
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