. General Motors should walk away from its European brand and settle its losses, one financial institution said this week in a report. Morgan Stanley analysts said Thursday that Opel has cost GM $10 billion to $20 billion over the past three years, and if GM keeps the brand, it will cost it up to another $12 billion over the next 10 years. Even selling off Opel could cost GM up to $13 billion, the report concluded.
GM considered selling off the brand three years ago when the company filed for bankruptcy protection. However, that plan ultimately failed when the board of directors turned it down.
Autoblog , Morgan Stanley says GM should bail on Opel, Morgan Stanley says GM should bail on Opel
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