Latest marketing campaign all about getting consumers obsessed with Samsung

While Samsung's latest marketing campaign seems focused on mocking the culture of obsession surrounding Apple's iPhone, the goal of the ads is less about tearing down the competition and more about creating a similar bond between consumers and the Galaxy line of Android smartphones, according to marketing head Younghee Lee. “People are obsessed with Apple,” said Lee in a conversation with AllThingsD, “it's time to change people's attention.” The way to do this, Lee feels, is by engaging with customers “from the bottom of their heart.”.

Android Phone, Latest marketing campaign all about getting consumers obsessed with Samsung