Retailers Fail to Provide Positive Mobile Buying Experience

Mobile users can browse but have difficulty completing online orders50% of dedicated mobile sites don't load on AndroidUsers could not complete purchase on 91% of sites with BlackberryLondon, 21st November 2011: Many UK retailers are losing out on sales due to poor usability of their mobile web presence, according to Hitting the Mobile Checkout, a new report from eCommerce consultancy, dotCommerce. Only one third of retailers surveyed had dedicated mobile sites available, dramatically impacting a positive buying experience.

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